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SEO - Search Engine Optimisation

Search engine optimization (SEO) is the means of improving the volume or quality of traffic to a web site from search engines via organic search results. Organic results are those that appear 1-10 in the centre of the page, as oposed to Pay Per Click (PPC) advertising.

Normally the higher you appear on the search engines the more visitors and enquiries you receive. With the internet now being the largest advertising medium, having a SEO strategy should be core to all businesses marketing plans.

As an Internet marketing strategy, SEO considers how search engines work, what people search for and improving a website to achieve higher rankings.

For a free consultation please drop us an email with all your contact details.

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Cutting through the Internet Jargon:

Internet Marketing Services fall into two categories. Pay Per Click marketing and organic results. Pay per click is exactly that, you pay Google per visitor to your website, for example 50p per visitor, and you can set the budget. We can manage these campaigns for you, our main focus however, as an internet marketing company are organic listings:

These are the results which appear at the centre of the page (results 1-10) We optimize our clients websites and promote them around the internet in order to gain these high ranking positions. These positions provide a much higher return on investment as all of your visits are free, we simply charge you for optimizing your site.

Keywords - Are basically the words your customers may type in to find you, such as "door fitters birmingham". We assess the most popular keywords used in your industry and make recommendations for the future marketing of your site and then provide you with a custom quote for our consultancy services.

Search Engine Spiders are bots which crawl the internet indexing the information from your website.

Page Rank is Google's way of showing you how many sites link to your website via a complexed calculation.

Please see our new Internet Marketing Tools site, to learn more about your site and the way the search engines work.